#FGF Feel Good Drinks

The concept of #FGF (Feel Good Fridays) is based on customers of the feel good drinks company composing a tweet with “#FGF” in it, explaing how they are enjoying there Friday with a feel good drink. Customers will use there colloquial language as people do on twitter in such a way that this will create a buzz with customers on social media, also it will encourage customers to make impressive tweets in order to win some of the freebies and prizes that feel good drinks will give away on Fridays. People on twitter will also wonder what “#FGF” stands for and this itself will advertise feel good drinks. Also I have created some emoticons that can be used with social media to go along side the advertising campaign, these emoticons will be associated with feel good drinks and will get given to customers only.

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